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  • Properties
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  1. Data Model
  2. Types Reference

Brand

This page describes the Brand type.

PreviousBooleanFormFieldSpecificationNextChangingFacilities

Last updated 11 months ago

This type is derived from , which means that any of this type's properties within schema.org may also be used. Note however the properties on this page must be used in preference if a relevant property is available.

Properties

Required properties

Property
Expected Type
Description

@type

Must always be present and set to "@type": "Brand"

name

The name of the brand.

Example

"name": "Play Ball!"

url

A url where further information can be found for the brand.

Example

"url": "http://example.com/play_ball"

Recommended properties

Property
Expected Type
Description

description

A plain text description for the brand, which must not include HTML or other markup.

Example

"description": "Play Ball! is a series of games for people of all abilities."

logo

The logo associated with the brand.

Example

"logo": { "@type": "ImageObject", "url": "http://example.com/static/image/speedball_large.jpg" }

Optional properties

Property
Expected Type
Description

@id

A unique URI-based identifier for the record.

The primary purpose of the URI format in this context is to provide natural namespacing for the identifier. Hence, the URI itself may not resolve to a valid endpoint, but must use a domain name controlled by the resource owner (the organisation responsible for the OpenActive open data feed).

Example

"@id": "https://example.com/programmes/12345"

identifier

A local non-URI identifier for the resource

Example

"identifier": "BR1234"

Beta Extension properties

These properties are defined in the . The OpenActive Beta Extension is defined as a convenience to help document properties that are in active testing and review by the community. Publishers should not assume that properties in the beta namespace will either be added to the core specification or be included in the namespace over the long term.

Property
Expected Type
Description

beta:formattedDescription

Sometimes a description is stored with formatting (e.g. href, bold, italics, embedded YouTube videos). This formatting can be useful for data consumers. This property must contain HTML.

beta:video

A related video object.

@id properties are used as identifiers for compatibility with JSON-LD. The value of such a property must always be an absolute URI that provides a stable globally unique identifier for the resource, as described in .

- or - - or - Array of - or -

Array of

Except as otherwise noted, the content of this page is licensed under the , and code samples are licensed under the , for anyone to access, use and share; using attribution "".

https://schema.org/Brand
OpenActive Beta Extension
Creative Commons Attribution License (CC-BY V4.0)
MIT License
OpenActive
Text
Text
URL
Text
ImageObject
URL
RFC3986
Text
PropertyValue
PropertyValue
Integer
Text
Proposal #276
VideoObject
Proposal #88