Brand
This page describes the Brand type.
This type is derived from https://schema.org/Brand, which means that any of this type's properties within schema.org may also be used. Note however the properties on this page must be used in preference if a relevant property is available.
Properties
Required properties
@type
Must always be present and set to "@type": "Brand"
name
The name of the brand.
Example
"name": "Play Ball!"
url
A url where further information can be found for the brand.
Example
"url": "http://example.com/play_ball"
Recommended properties
description
A plain text description for the brand, which must not include HTML or other markup.
Example
"description": "Play Ball! is a series of games for people of all abilities."
logo
The logo associated with the brand.
Example
"logo": {
"@type": "ImageObject",
"url": "http://example.com/static/image/speedball_large.jpg"
}
Optional properties
@id
A unique URI-based identifier for the record.
The primary purpose of the URI format in this context is to provide natural namespacing for the identifier. Hence, the URI itself may not resolve to a valid endpoint, but must use a domain name controlled by the resource owner (the organisation responsible for the OpenActive open data feed).
Example
"@id": "https://example.com/programmes/12345"
identifier
A local non-URI identifier for the resource
Example
"identifier": "BR1234"
Beta Extension properties
These properties are defined in the OpenActive Beta Extension. The OpenActive Beta Extension is defined as a convenience to help document properties that are in active testing and review by the community. Publishers should not assume that properties in the beta namespace will either be added to the core specification or be included in the namespace over the long term.
beta:formattedDescription
Sometimes a description is stored with formatting (e.g. href, bold, italics, embedded YouTube videos). This formatting can be useful for data consumers. This property must contain HTML.
beta:video
A related video object.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution License (CC-BY V4.0), and code samples are licensed under the MIT License, for anyone to access, use and share; using attribution "OpenActive".
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